You spend a lot of life at work. If you’re an entrepreneur, unless you plan to fail, you will spend more than most people at it.
Don’t do something you hate. Don’t blindly do something you think you love.
As you practice something, you tend to love it over time. You will not know unless you expose yourself to different things and pursue them with some real effort.
Most businesses fail. If you do what everyone else is doing, you will get the same results.
Working hard and intelligently at something over time will set you apart.
Remember you’re not a technician as an owner. You need to understand your field, read, expose yourself to new ideas, think about where your business needs to go, and call up customers and prospects and learn about their pain points.
When work is your passion, work feels like play.
Learn to love what you do. Engage deeply with problems and the pain points. See these as the primary things you were put on earth to solve.
Become the world’s leading expert in something. Truly master something - become excellent in this thing.
Pair things you already love with this, for example coffee, walking, traveling, etc.
We often think work is worse than it is. It is not pleasurable every moment. But lean into the challenges and truly embrace the pursuit.
When work is your passion, work feels like play.